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Market Research

Building the Adaptive Supply Chain: A Blueprint for New Business Value
Seeks to help executives better understand the challenges of transforming today's supply chain into an adaptive value chain network.

Lotus Domino Total Cost of Ownership Study
Illustrates the results of a web-based, self-selecting survey to identify factors contributing to the total cost of ownership for Lotus Domino servers.

Survey Research: Composing Questions
Outlines the basic principles of how to compose effective survey questions. Surveys represent the critical link between research questions and the results.

Product Marketing

Competitive Analysis
Focuses on the situation and SWOT analysis which lays the foundation for the competitive landscape.

Market Segmentation
Describes how market segmentation can better assist your company respond to customer needs and desires. 

Pricing
Discusses alternatives to formulating product price, factors that affect price, and methods of evaluating the effectiveness of your pricing strategy.

Value Proposition
Explains the methodology involved in creating and communicating the value proposition.